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Our Story

Meet the Selman sisters, whose journey began in 1997 in Barbados when Chantel opened her Lightbody Wholistic Clinic. Recognizing the need for a health store, they launched Organic Earth in 2000, initially in Sunset Crest, St. James, Barbados. After two years, they consolidated to a single location in Pelican Village, St. Michael, to accommodate both the Clinic and the Health Food Store.​

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It has been almost 30 years and Chantel has treated over 20,000 patients, including locals, Caribbean residents, cruise ship passengers, returning nationals, and individuals from the U.S., Europe, Canada, and England. Now, she and her sister are embarking on an exciting new chapter together, uniting their passions and expertise in a powerful partnership. Their mission is to educate and empower others to lead healthier lives through a range of online courses, challenges, workshops, and retreats.

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​They're dedicated to serving delicious, tropical-inspired, raw vegan meals that nourish the body and the planet. They also share traditional herbal remedies, emphasizing the power of nature's remedies for holistic health. Giving back to the community is at the core of everything they do.

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Today, the Selman sisters are partnering to offer a unique and tropical experience of holistic wellness products and services in Barbados and Canada. This partnership is not just a business venture but a commitment to building a lasting family legacy and in the health industry.

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Meet Chantel

Founder & Raw Food Chef

Chantel's expertise spans a multitude of disciplines, making her a true luminary in the field of wholistic wellness. As a Certified Raw food Chef and Botanical Health Coach, she guides individuals on their journey to better health, using plants and natural remedies to restore balance and vitality. Her skills as an Iridologist allow her to assess a person's health through their eyes, providing valuable insights into their overall well-being.

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Chantel training from Dominion Herbal College has provided her with a solid foundation in herbal medicine, while her mentorship under Master Chef Baba Aris Latham has deepened her understanding of Caribbean plant-based cuisine. This combination has her well-versed in the properties of various herbs and plants, understanding how they can be used to address a wide range of health issues, while create delicious tropical meals.

 

The Selman's Barbadian heritage is the cornerstone of her culinary philosophy, influencing every aspect of her creation. Drawing from generations of tradition, Chantel skillfully infuse classic tropical Caribbean flavors with modern nutritional insights, creating dishes using locally sourced, fresh ingredients, she not only honor her heritage but also support sustainable farming practices and reduce carbon footprint.

 

Chantel's impact transcends the kitchen, reaching audiences through her online courses, live workshops and presentations, a longstanding radio show, and a new podcast. Through these platforms, she actively educates the public on the significance of holistic health practices and the utilization of tropical Caribbean plant resources. Chantel's culinary creations not only reflect her botanical expertise but also promote a holistic and sustainable lifestyle. Her tropical, plant-based cuisines serve as a testament to her commitment to showcasing the benefits of a holistic approach to wellness.

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Meet Michelle

Co-Founder & Chief Operating Officer

Michelle began her career at American Airlines in Barbados, quickly advancing through the ranks from Passenger Service Agent to Regional Account Executive for the Caribbean and acting General Manager; but after fifteen years, she sought new challenges and relocated to Canada, where she transitioned into Event Management, applying her expertise in leadership and client relations to a new industry.

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For thirteen years, Michelle worked with the Secretariat for the Governor General's Canadian Leadership Conference, overseeing complex logistics for a high-profile leadership event across Canada. Her role involved co-ordinating travel and study tours for 250 delegates across each province and Territory over two weeks; managing a diverse group of leaders from government, corporate/business, labor, non-profit, indigenous, and entrepreneurial sectors, by ensuring a flawless execution throughout the process.

 

Now, Michelle has embarked on a new chapter with her sister at Organic Earth iRaw Inc. This venture is both a business and a personal mission, inspired by her miraculous recovery from an Amniotic Fluid Embolism (AFE) during childbirth, which led her to embrace a holistic healing journey. Through Organic Earth iRaw, Michelle aims to create a thriving family business and leave a lasting impact in the health and wellness space.

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